Passion doesnâ€™t pay the bills. But 2015 Wilson could never have seen that coming. Reviving from his first accommodations merchantry failure, Wilson turned to his long-time passion for popcorn and cotton candy, and decided to try selling them in 2018.
Caleb, Wilsonâ€™s long-time friend, was sooner roped in to what they hoped would be an heady journey together. Little did they know that their journey would be far from smooth-sailing.
Wilson and Caleb decided to make a unvigilant move to take on a temporary event space in a mall, and bought secondhand equipments to sell an variousness of snacks including popcorn, cotton candy, prunes, zestless fruits, and preserved fruits.
Come 2019, Wilson Yeo and Caleb Li only have $10 left in their wall worth with still a $50,000 debt, with a pile of leftover stocks sitting in their storage unit, unmoving.
Getting When Up
The duo decided to focus on selling popcorn and cotton candy, which they realised were their bestsellers. This sparked a frenzy of creativity, resulting in bespoke recipes and 12 innovative flavours such as Ondeh Ondeh, Bandung, Red Velvet Cinnamon, Milo Dinosaur, Salted Caramel, and Original Sweetcorn, which are still their mainstay flavour today.
Come end-2019, the pair had made increasingly than S$12,000 within a week, solely by selling popcorn and hand-crafted cotton candy. Their merchantry was poppinâ€™ off! Today, Uncle DiDi has sold over 300,000 tubs of popcorn and cotton candy, amounting to increasingly than S$1 million in revenue.
And itâ€™s not just creative flavours that theyâ€™re known for. Aside from catering to local palates, Uncle Didi ensures that its product prices are wallet-friendly, without compromising on quality ingredients.
Even till today, Wilson and Caleb still find joy in making these snacks they grew up with. In fact, they still run live station services on an events basis, for popcorn, cotton candy, and plane nostalgic snacks such as kacang puteh.
Now that theyâ€™ve made it, Wilson and Caleb want to contribute when to society. Uncle DiDi has worked with Aphasia Singapore to raise funds for their programmes. On top of that, Uncle DiDi will be sponsoring the Agency for Integrated Care Pte Ltd (AIC) up to S$73,500 worth of popcorn this November.
Where to Buy Uncle DiDi
Uncle DiDiâ€™s products are now misogynist online on their website, Lazada, Shopee, and GrabMart. Purchases can moreover be made in-store at Hillion Mall, and NEWest Mall.
As part of the Waterway Point Lifestyle Fair, Uncle DiDi will moreover be misogynist at Waterway Point socket from 17 – 30 October.