From today till 11 November 2020, Trip.com Group is launching “LIVE for Trip” as a part of its Travel On initiative to bolster the recovery of the global travel industry and coincide with the company’s 21st anniversary.
The LIVE for Trip series will feature livestreaming events from leading industry representatives and KOLs who will host travel product shows and offer over 150 million USD in travel discounts and giveaways on exciting new travel products.
Trip.com Group regular BOSS live and Trip.com LIVE broadcasts will be joined by airline, hotel, vacation, destination and store exploration programs that showcase the newest travel packages and products on offer.
Over 2,500 products tailored for the post-COVID traveler will be shared with customers, featuring over 100 hotel and airline brands, including Inter Continental, Accor, Hyatt, Shimao, Shangri-La and more.
LIVE for Trip will launch over 150 million USD in discounts for customers and funds for industry partners, helping to build on the hundreds of millions of dollars in financial assistance already invested into the industry by Trip.com Group as part of the Travel On initiative.
On 28 October, the platforms will host a marathon livestream broadcast with a primetime BOSS live show in Chengdu, China, a key event marking the 21st anniversary of Trip.com Group.
On 29 October, Trip.com Group is holding its Global Partner Summit in Chengdu, a platform to connect our industry partners, share the latest on the industry and promote the revitalization of travel. Also, on the same day, Trip.com LIVE shows featuring top tourism KOLs and industry representatives will be hosted in Hong Kong, Japan and Singapore, boosting local markets.
Regional travelers will have the choice of incredible pre-sales products that come with flexibooking options and health and safety guarantees, giving customers the confidence they need to travel on.
The Travel On: LIVE for Trip campaign embodies a pioneering celebratory spirit and utilizes innovative livestreaming channels to share thousands of new products tailored for today’s travellers.