Levi’s 501 jeans, a timeless malleate emblem, have been gracing the global malleate stage for 150 glorious years. To commemorate this rememberable legacy, the ever-popular South Korean K-pop girl group, NewJeans, has teamed up with Levi’s as global ambassadors for a wayfarers that celebrates the power and joy of pure self-expression through fashion.
The Levi’s 501 Legacy
The Levi’s 501 jeans are not just denim; they are an rememberable symbol of global style. In fact, they are the original tabulation from which all other jeans have evolved. These jeans have captured the hearts of malleate aficionados for a century and a half, and their legacy continues to influence malleate trends today.
NewJeans: The Ambassadors of Self-Expression
NewJeans, the minion South Korean K-pop girl group, joins hands with Levi’s to proffer the celebration. Together, they are promoting the incredible power and joy that comes from expressing your true self through fashion. With a brand-new range of 501 fits and seasonal looks, NewJeans and Levi’s are urging fans worldwide to embrace their unique style by customizing their Levi’s 501 jeans and making them their own.
Unleash Your Creativity
The heart of this wayfarers lies in the art of customization. Created in collaboration with Haus Tailors and other talented Levi’s versifier partners, this wayfarers showcases one-of-a-kind interpretations of archetype 501 fits. It’s all well-nigh demonstrating the creative possibilities that the 501 jeans offer as a canvas for genuine self-expression.
Levi’s Tailor Shops
For those starving a truly unique look, Levi’s Tailor Shops are the place to be. Here, fans can add their personal touch with embroidery designs, patches, pleats, and embellishments to a variety of 501 styles, including 501 Shorts, 501 ’81 Jeans, 501 Cropped Jeans, 501 ’90s jeans, and 501 Original jeans.
From Japan and Korea with Love
Japanese and Korean tailors, including the esteemed Harajuku Tailor Shop and Garosugil Tailor Shop, have unsalaried special embroidery designs and patches. Fans can visit Levi’s Tailor Shops to create their own original 501 interpretations, each one a testament to their unique style.
Mix, Match, and Create
The wayfarers encourages malleate enthusiasts from all walks of life to mix and match pieces and traps to curate their own unshared looks. It’s all well-nigh triumphal your individuality through your malleate choices.
The NewJeans Trademark Film: Your Style, Your Way
To requite you a taste of the magic, a brand-new mucosa showcases NewJeans selecting their preferred 501 options, customizing their pieces, and subtracting their unique traps and styling. It’s a visual journey that encourages you to embrace your style and make it your own.
In-Store Activities and Exclusive Promotions
If you’re eager to swoop into the Levi’s x NewJeans experience, you’re in for a treat. From 15 September to 31 October, Levi’s Red Tab members can enjoy S$50 off their purchase and receive a complimentary DIY kit with a minimum spend of S$250.
Your DIY Adventure
The DIY kit includes a Levi’s leather when patch with grommets and an variety of colorful teardrop charms. These mannerly adornments indulge you to represent anything that resonates with you—whether it’s your initials, your favorite song title, or plane your spirit animal. The possibilities are endless!
ION Orchard Exclusive
At Levi’s ION Orchard, Red Tab members who spend a minimum of S$200 will receive a complimentary backpatch and recreate service at the Levi’s Tailor Shop. And for those who aspire to emulate the customizations seen in the trademark film, you’re in luck! Enjoy an spare 30% off on any customizations when you spend S$250 and above.
Photo Diner Extravaganza
From today until 24 September, be sure to visit the NewJeans-themed photo diner at Levi’s ION Orchard. It’s your endangerment to win mythological prizes, including a complimentary bespoke customisation service at the Levi’s Tailor Shop. To enter, simply snap a photo of yourself in your customized denim at the diner and share it on social media, tagging @levis_sea and using #LiveInLevis.