Unilever and Shopee announces new efforts to increase sustainability awareness and expand access to greener home care products for consumers in six markets across Southeast Asia. Both parties will build on their long -standing partnership to implement consumer-focused sustainability initiatives, with the launch of the “Clean Home. Clean Nation.” programme on Shopee.
This will start off with a regional Super Brand Day campaign on 21st May showcasing Unilever’s Home Care portfolio, encouraging shoppers to make a positive impact towards a cleaner environment. There will also be an always -on shop page on Unilever’s Shopee store, dedicated to encouraging awareness and the use of more environmentally-friendly products.
A portion of Unilever’s Home Care orders on Super Brand Day will go towards community cleaning activities in partnership with local NGOs and charities. These activities will range from the cleaning of more than 4,000 mosques in Indonesia, to donating Unilever’s Home Care products such as Breeze, Sunlight, Comfort and Cif to underprivileged families in Malaysia.
A video educating consumers about the threat of plastic pollution to the environment will also be shared on Shopee and promoted through social media channels.
“Clean Home. Clean Singapore.” Super Brand Day
In Singapore, Unilever and Shopee are officially launching the “Clean Home. Clean Singapore.” Super Brand Day campaign, with a mission to support vulnerable local communities by ensuring they have clean and hygienic places to live in.
In partnership with Habitat for Humanity Singapore, which rehabilitates homes in Singapore for vulnerable families, Unilever will be providing cleaning supplies to support the non-profit organisation. Shoppers can help to unlock even more contributions with every Unilever Home Care product purchase made on Shopee – for every S$50 in orders for Unilever Home Care products placed, Unilever is pledging to donate cleaning supplies to clean up homes.
The “Clean Home. Clean Nation.” initiative in Southeast Asia is inspired by Unilever’s global Clean Future strategy announced last year, which has led to the consumer goods company transforming the production of many of its home care portfolio to be more sustainable now and for the future.