Seventh Generation: homecare products that are safe for both your family and the planet

Seventh Generation, America’s leading green brand name for homecare products, is quickly becoming a favourite amongst conscious consumers who value high-quality, plant-based products that are safe for their family, as well as the planet. Making the right selection of household products for your family and the planet, has never been more convenient with Seventh Generation’s wide range of safe, eco and family-friendly laundry, cleaning and dishwashing products.

Certified EPA’s Safer Choice products, Seventh Generation’s products have been recognised for using safer ingredients, meaning it is safer for families, the community, and the environment. Its products are formulated using Seventh Generation’s Principle of Precaution where each ingredient is carefully chosen to ensure that it is not harmful to the public or to the environment, minimising exposure to toxins for you and your loved ones. These products are highly effective and safe to use – all made possible with the power of nature.

Discover three ranges of cleaning products – Free & Clear, Fresh Lavender and Fresh Citrus for all your laundry, cleaning and dishwashing needs.

The fragrance-free Free & Clear range is dermatologically tested and safe for sensitive
skin; bid goodbye to harsh cleansers that may cause skin irritation while doing
household chores.

While household chores are not what we look forward to each day, elevate your experience by using products from the Fresh Lavender Range that contains pleasant, non-overbearing scents from 100% essential oils.

The Fresh Citrus Range is the perfect pick-me-up while doing household chores. This
refreshing, fruity scent will give you a refreshing feeling during your cleaning routine.

Sustainably made from recycled materials, Seventh Generation’s product packaging is purposefully
designed to be able to be used again.

Seventh Generation products are certified USDA Biobased2 which means they are made from plants, not petroleum. All fragrances used are made from high quality essential oils and botanical extracts, distilled from real ingredients – nothing fake.

All ingredients are disclosed on the product’s packaging. Seventh Generation avoids any ingredient
that may be harmful to the public or to the environment.


Seventh Generation’s products are available at Cold Storage, NTUC FairPrice, Redmart and Watsons Online store.

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