Global award-winning singer-songwriter Katy Perry and Korean youth boy band NCT Dream are set to headline this year’s Shoppertainment-packed Lazada Super Party concert, sharing the stage with top celebrities in Southeast Asia.
These fun and exciting performances will accompany consumers as they countdown to Lazada’s Surprise Birthday Sale event that starts at midnight on 27 March.
Consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam can tune in to the exclusive Lazada Super Party concert via Lazada’s in-app livestream channel LazLive, as well as local broadcasting networks and social media platforms.
Themed around celebrating ‘Everyday Heroes’, this year’s concert not only pays tribute to frontline essential workers that have been working tirelessly throughout the COVID-19 pandemic, but also shines the spotlight on individuals in our community who have in their own ways touched the lives of people around them.
Also part of the concert’s exciting line-up of performers are:
- Agnez Mo
- Raisa and 3 Diva – Indonesia
- Haqiem Rusli and Ismail Izzani – Malaysia
- Mimiyuuuh and Alden Richards – Philippines
- Jasmine Sokko and Nathan Hartono – Singapore
- “Bella” Ranee Campen and Da Endorphine – Thailand
- Ha Anh Tuan, Tran Thanh and Den – Vietnam
Consumers can get a sneak peek into the anticipated lineup of performances by Katy Perry, NCT Dream and other top Southeast Asian artistes highlighting the concert by checking out the exclusive Lazada 9th Birthday Super Party playlist on Spotify.
The concert will include Lazada’s signature Shoppertainment segments like Voucher Rain, as well as Guess It! and Shake It! in different countries where viewers can win vouchers and exclusive giveaways, as a prelude to Lazada’s Surprise Birthday Sale that can be utilised on 27 March.
Starting 20 March, besides adding-to-cart exceptional deals and checking out to free shipping promotions, Lazada consumers will also be treated with a new Happy Cake game on LazGames. Users gain points by simply opening gift boxes, completing daily tasks, and stacking nine cake levels to win rewards such as platform vouchers.
In addition, shoppers can also redeem additional shopping rewards through Lazada Bonus, a special shopping allowance that can be used platform-wide on participating products marked with the Lazada Bonus badge and is stackable with other promotions. As part of this month’s festivities, Lazada lauded six outstanding woman sellers at its inaugural Lazada Forward Women Awards, held recently during International Women’s Day on 8 March. These women trailblazers in the eCommerce space had showcased resilience and innovation in their journeys as entrepreneurs and were recognised for their range of accomplishments such as launching homegrown local businesses that have contributed to their families’ livelihood, uplifting and forging new paths for local communities, or the pursuit of personal growth through innovation and enterprise